Every so often, a race car comes along that flips the
motorsport world upside down. For the late ’60s and early ’70s, that car was the Porsche 917—a machine so wild, so fast, that people thought it was from outer space.

So begins the tale of the greatest race car that was a
monster masquerading as a sports car.

Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure.

Leadbelly is our homage to the muscle car, brutally simple, minimalist lines, lowered over some of the fattest tires we have ever made.

So started the era of unworldly 70’s concept cars which were basically wedges on wheels, all angles and edges with skins stretched between them.

Ken is the spirit of a man caught up in the beautiful and chaotic 1960's 24 hour endurance racing that eventually claimed his life. At Playforever we wanted to pay homage to the mountain of courage and heart, Ken Miles.

 Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, our Malibu racing car is built for speed.

Speeding through the hills of Tuscany, warm breeze on the open roads lined with lush vineyards and silver olive groves, our Viglietta racing car personifies freedom and liberty: memories of carefree summer days.

Back in the 70s, F1 racing was a dangerous, high speed game. Cars were fast, drivers were furious and competition was intense.

Loretino racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno.

Formula 1 in the 80's was all about turbocharging to get more speed. Downforce was your only friend getting you around those fast corners alive.

Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come.

Cool, hip and eye-catching, Bonnie is a true showstopper that will look stunning on the shelf, mantelpiece or racing around on the living room floor.

Introducing Rufus, the coolest canine-driven racing car we have ever seen!

EGG ROADSTER featuring PILOT KARLOS Scrambler, Sunnysider and Hardy make up the Egg Roadster super-trio.

A hip, cool, statement piece that takes us back to the days of cop shows and the streets of New York, Maverick Heat is a toy to be treasured by all ages.

The Classic range is where it all started for Playforever. The largest of the main ranges, these are substantial display pieces that complement your home.

From creative concept to the ultimate design object, our CNC series is living proof that absolutely any idea can be brought to life into 3D form, without any limitation on size, shape, material or surface finish.